The Return on Design
A dated logo of orange and yellow coupled with a hacked together website slapped into a bad template made iMetabolic’s entire online presence very unappealing for Reno’s premiere weight loss clinic. Their image was far from appetizing.
After undergoing a brand rebuild from Stan Can Design, the website was turned over to Clustr Media for a complete makeover. We started from the ground up with a whole new architecture that greatly expanded their online store and the content pages of the site. Reorganizing the content led to greater clarity of where they wanted to take their website and has set them on a path of truly leveraging the marketing potential of the web.
The results of the rebranding and redesign speak for themselves. In a little more than 3 months the conversion rate of their online store has soared from a paltry 0.93% to 3.43%. With strategic inbound marketing this number will continue to rise. Proving there is return on good design.
Niche Market, Finicky Demographics
Coaches, from youth teams to the pros, are a finicky bunch. Add to that a niche market of of specific high end training machines and you have yourselves a marketing conundrum.
That was the problem we faced with Sports Attack, a manufacturer of baseball and softball pitching machines, volleyball machines, tennis machines, and football machines. We initiated a PPC campaign to help drive immediate traffic to their newly redesigned site while we did some digging to determine where their current traffic was coming from and what was currently driving traffic. We determined that traffic and therefore searches are influenced by yearly budget decisions and preparation for training prior to each sports season.
Armed with this information and a healthy list of keywords we were able to build a robust PPC schedule to last an entire year, targeting different sports at different times. This strategy worked. Not only did it increase targeted traffic, but leads and sales from the web also increased. We’ve been running the schedule for the past two years and each year the numbers get better and better, proving we have narrowed in on this niche market and its finicky demographics.