Reno, NV practitioner of web design, search engine optimization, and PPC advertising

Web Marketing Wednesday – Using Your Keywords on Your Site

Now that we have selected our keywords and tested them it is time to use them on your website. But where should they go? Follow along as I show you where to place them.

Target Your Pages for One Keyword

First off you should target the content on your pages for one keyword and 1-3 variations of that keyword depending upon the amount of content you have on each page. If you have 300 words of content I would use the primary keyword and one or two variations. If you have 600+ words of content then you can use 3 variations of your keyword. Make sure you stay very tightly focused on your targeted keyword. If you find yourself wandering in your content then you should probably create another page to talk about that topic and use another keyword on that page.

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Web Marketing Wednesday – Using Pay-Per-Click Advertising for Keyword Testing

Pay-Per-Click Advertising or PPC can be a great way to drive traffic to a website, especially a new website. I have a few clients that spend a healthy amount each month and it works for them. Not only does it drive traffic but visitors convert off of those clicks. If we can get a double threat (PPC presence and organic presence) or a triple threat (PPC + organic + local listing) on the first page of Google or Yahoo! the traffic and conversions from those PPC ads increases even more.

While this may work for some businesses, others don’t have the appetite or the budget to throw money at Google, Yahoo! or Bing every month. However, there is a way to leverage PPC, even for just a short time, to test keywords and copywriting to see what is really going to drive visitors to your site.

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Web Marketing Wednesday – Search Engine Rankings Are Just a Key Performance Indicator

A lot of web marketing and search engine optimization (SEO) firms try to sell rankings as an end, a goal to be obtained. In my view, rankings are just a means to an end. Rankings, good or bad, mean nothing if you are not getting traffic and the right kind of traffic in order to meet your website goals and objectives. There is a common misconception out there that having good rankings for a particular keyword will mean a windfall of traffic and costumers. While this may be true for some terms most business owners focus on the wrong terms and obsess over where they rank for these terms.

How to Choose Keywords

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Web Marketing Wednesday – Set Your Goals and Analyze Your KPIs

Before we get started on methods and strategies to market a website we need to determine what our goals might be and what indicators we need to measure. Without goals how will we know if we’re successful with our marketing?

Set Measurable Goals

Most businesses set goals in every aspect of their operations. They set goals like sell 1,000 units this month, do $100,000 in business this quarter or reduce operation costs by 20% this year. The two things these goals have in common is that they are measurable and they have a timeframe. You would be able to tell if you sold 1,000 units this month, did $100,000 in business this quarter or reduced operation costs by 20% this year.

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Starting Tomorrow! Web Marketing Wednesdays!

Lately I have become perturbed, even more than usual, by myths and misinformation regarding internet marketing, search engine optimization and this grand thing we call the web being published as truths and tips designed to help businesses get some sort of understanding of what it takes to market a successful website. These misconceptions are more often than not targeted at small business by self proclaimed “experts” in the realm of internet marketing, social media and search engine optimization.

*** WARNING! Major digression coming on! ***

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