Web Marketing Wednesday – Using Your Keywords on Your Site
Now that we have selected our keywords and tested them it is time to use them on your website. But where should they go? Follow along as I show you where to place them.
Target Your Pages for One Keyword
First off you should target the content on your pages for one keyword and 1-3 variations of that keyword depending upon the amount of content you have on each page. If you have 300 words of content I would use the primary keyword and one or two variations. If you have 600+ words of content then you can use 3 variations of your keyword. Make sure you stay very tightly focused on your targeted keyword. If you find yourself wandering in your content then you should probably create another page to talk about that topic and use another keyword on that page.
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