Web Marketing Wednesday – Set Your Goals and Analyze Your KPIs

Before we get started on methods and strategies to market a website we need to determine what our goals might be and what indicators we need to measure. Without goals how will we know if we’re successful with our marketing?

Set Measurable Goals

Most businesses set goals in every aspect of their operations. They set goals like sell 1,000 units this month, do $100,000 in business this quarter or reduce operation costs by 20% this year. The two things these goals have in common is that they are measurable and they have a timeframe. You would be able to tell if you sold 1,000 units this month, did $100,000 in business this quarter or reduced operation costs by 20% this year.

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Web Marketing Wednesday – The Mother of All Questions. "Why?"

Most business owners understand the basic concept of marketing. You need to tell people about your business in order to have customers and keep your doors open. However this understanding seems to break down when it comes to the web. I get asked on a regular basis why business owners need web marketing. So let me start by breaking down some myths when it comes to this mother of all questions.

Myth #1 – I have a website for my business. That’s good enough. People will find it.

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Starting Tomorrow! Web Marketing Wednesdays!

Lately I have become perturbed, even more than usual, by myths and misinformation regarding internet marketing, search engine optimization and this grand thing we call the web being published as truths and tips designed to help businesses get some sort of understanding of what it takes to market a successful website. These misconceptions are more often than not targeted at small business by self proclaimed “experts” in the realm of internet marketing, social media and search engine optimization.

*** WARNING! Major digression coming on! ***

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Two Quick Ways to Customize Word Press Login and Dashboard

These are two quick tricks to customize Word Press just a little bit. I implement both of these tricks on all of my client sites that utilize Word Press.

1. Replace the Word Press logo in the Administration Area

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Stupid Web Development Mistakes

There are some things that web designers simply should not allow to happen in the course of developing a website. These are basic, forehead-slapping, moments of shear stupidity that by today’s best practices should at the minimum land the designer or developer in hot water and at the maximum cost them the job, project or contract.

There’s no room for mistakes. Period.

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