Starting Tomorrow! Web Marketing Wednesdays!

Lately I have become perturbed, even more than usual, by myths and misinformation regarding internet marketing, search engine optimization and this grand thing we call the web being published as truths and tips designed to help businesses get some sort of understanding of what it takes to market a successful website. These misconceptions are more often than not targeted at small business by self proclaimed “experts” in the realm of internet marketing, social media and search engine optimization.

*** WARNING! Major digression coming on! ***

Speaking of the term “expert”, I despise it. I loathe it. To me, if you call yourself an expert it means you have nothing left to learn. You’ve mastered all there is to know regarding a particular subject. You’ve maxed out conventional wisdom in your area of focus and are now operating on the bleeding edge of the discipline. I doubt even industry recognized “experts” such as Rand Fishkin or Andy Wall would use that label on themselves.

I consider myself a practitioner. Much like a craftsman or a doctor, I am continually honing my craft. The techniques are evolving and so I continue to evolve with them, learn from them and grow. I guess if you stop learning then you can call yourself an expert.

*** Now we return to our regular programming. ***

So starting tomorrow I will be initiating a weekly series aimed at busting these myths and half truths. I hope to deliver real, actionable items that any business, big or small, can utilize to improve the performance of their website. I hope you enjoy it. If there are topics you want me to cover please do not hesitate to leave a comment or contact me.

---