Pay-Per-Click Advertising or PPC can be a great way to drive traffic to a website, especially a new website. I have a few clients that spend a healthy amount each month and it works for them. Not only does it drive traffic but visitors convert off of those clicks. If we can get a double [...]
A lot of web marketing and search engine optimization (SEO) firms try to sell rankings as an end, a goal to be obtained. In my view, rankings are just a means to an end. Rankings, good or bad, mean nothing if you are not getting traffic and the right kind of traffic in order to [...]
Before we get started on methods and strategies to market a website we need to determine what our goals might be and what indicators we need to measure. Without goals how will we know if we’re successful with our marketing? Set Measurable Goals Most businesses set goals in every aspect of their operations. They set [...]
Most business owners understand the basic concept of marketing. You need to tell people about your business in order to have customers and keep your doors open. However this understanding seems to break down when it comes to the web. I get asked on a regular basis why business owners need web marketing. So let [...]
Lately I have become perturbed, even more than usual, by myths and misinformation regarding internet marketing, search engine optimization and this grand thing we call the web being published as truths and tips designed to help businesses get some sort of understanding of what it takes to market a successful website. These misconceptions are more [...]
Twitter Update: "Ethics for the Starving Designer: http://t.co/tAmlRN3F via @AddThis 4 days ago"