Reno, NV practitioner of web design, search engine optimization, and PPC advertising

Web Marketing Wednesday – Using Pay-Per-Click Advertising for Keyword Testing

Pay-Per-Click Advertising or PPC can be a great way to drive traffic to a website, especially a new website. I have a few clients that spend a healthy amount each month and it works for them. Not only does it drive traffic but visitors convert off of those clicks. If we can get a double threat (PPC presence and organic presence) or a triple threat (PPC + organic + local listing) on the first page of Google or Yahoo! the traffic and conversions from those PPC ads increases even more.

While this may work for some businesses, others don’t have the appetite or the budget to throw money at Google, Yahoo! or Bing every month. However, there is a way to leverage PPC, even for just a short time, to test keywords and copywriting to see what is really going to drive visitors to your site.

Read the rest of this page »

Web Marketing Wednesday – Search Engine Rankings Are Just a Key Performance Indicator

A lot of web marketing and search engine optimization (SEO) firms try to sell rankings as an end, a goal to be obtained. In my view, rankings are just a means to an end. Rankings, good or bad, mean nothing if you are not getting traffic and the right kind of traffic in order to meet your website goals and objectives. There is a common misconception out there that having good rankings for a particular keyword will mean a windfall of traffic and costumers. While this may be true for some terms most business owners focus on the wrong terms and obsess over where they rank for these terms.

How to Choose Keywords

Read the rest of this page »

Web Marketing Wednesday – Set Your Goals and Analyze Your KPIs

Before we get started on methods and strategies to market a website we need to determine what our goals might be and what indicators we need to measure. Without goals how will we know if we’re successful with our marketing?

Set Measurable Goals

Most businesses set goals in every aspect of their operations. They set goals like sell 1,000 units this month, do $100,000 in business this quarter or reduce operation costs by 20% this year. The two things these goals have in common is that they are measurable and they have a timeframe. You would be able to tell if you sold 1,000 units this month, did $100,000 in business this quarter or reduced operation costs by 20% this year.

Read the rest of this page »

Web Marketing Wednesday – The Mother of All Questions. “Why?”

Most business owners understand the basic concept of marketing. You need to tell people about your business in order to have customers and keep your doors open. However this understanding seems to break down when it comes to the web. I get asked on a regular basis why business owners need web marketing. So let me start by breaking down some myths when it comes to this mother of all questions.

Myth #1 – I have a website for my business. That’s good enough. People will find it.

Read the rest of this page »

Starting Tomorrow! Web Marketing Wednesdays!

Lately I have become perturbed, even more than usual, by myths and misinformation regarding internet marketing, search engine optimization and this grand thing we call the web being published as truths and tips designed to help businesses get some sort of understanding of what it takes to market a successful website. These misconceptions are more often than not targeted at small business by self proclaimed “experts” in the realm of internet marketing, social media and search engine optimization.

*** WARNING! Major digression coming on! ***

Read the rest of this page »